SUPERMODEL LILY COLE REFUSES TO WORK FOR DE BEERS AGAIN
12. 07. 2005
British supermodel Lily Cole, the current face of De Beers, has stated
that she is refusing to work for De Beers again, over claims that Bushmen were evicted to make way for future diamond mining in Botswana.
Her statement follows lobbying from human rights organisation Survival
International. Lily tells Survival, "I was unaware of these matters
when I was booked for the shoot."
Stephen Corry, Director of Survival International said: "I am delighted
that Lily has heeded our advice and understands the human suffering that
diamonds are causing the Bushmen. I now urge other models not to work
for De Beers. De Beers must realise that the only way out of this is
for the Bushmen to be given back their land."
Lily Cole is not the first model to quit working for De Beers. Supermodel Iman famously quit as the face of De Beers after meeting with
Survival International. Meanwhile British supermodel Erin O'Connor
distanced herself from De Beers stating '"I don't think that doing a job
like (being the face of De Beers) would in any way add to my life or
make me happy. I would make that stand, and say 'no'."
This is part of Survival International's ongoing campaign against De
Beers in support of the Bushmen of the Kalahari over their eviction from
their lands to make way for future diamond mining. Since the eviction,
the Bushmen have been continuously persecuted. Only last month seven
were tortured by wildlife officials for hunting to feed their families.
Last month Survival and pioneering American feminist Gloria Steinem
picketed the opening of De Beers's first US store in New York. Survival
supporters urged US celebrities Teri Hatcher and Lindsay Lohan not to
cross the picket line.
Meanwhile, screen icon Julie Christie has lent her support to the campaign stating: "Boycott De Beers! Or have the destruction of the
Bushmen on your conscience."
SURVIVAL INTERNATIONAL PRESS RELEASE www.survival-international.org